Apr 11, 2022
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Ethical” might not be the first word that comes to mind when we think of investment brands, but if any industry should strive to establish a reputation of trust, it's financial services.People naturally feel a deep and personal connection to their finances. We work hard for our money, depend on our money, and for centuries have defined ourselves by how much we earn and what we could do with that money. Marketers working in financial brands understand the need to build audience credibility with their message as they strive to carve niches for themselves in a space dominated by buy email list mounds of data, established giant institutions, technology disruptive and more than a few personality cults. The question of how financial brands communicate is now even more prominent as millennials prepare to enter their first year as the world's largest population segment and begin to make investment decisions. long-term. Is long-standing institutional heritage or buy email list confident arrogance enough to attract this new crowd of investors, or will they demand something new from their financial partners?Group of millennial friends drinking beerImage credit: Raising A need for education and responsibility. As with all things finance, a good place to start buy email list is to look at trends.In a 2017 report, Deloitte found that millennials differ from their older counterparts in several ways. When it comes to their finances, millennials displayed practical attitudes, such as an interest in starting a business for themselves and a preference for banking institutions that gave them immediate access to their finances through better digital tools. However, this interest in finance does not always translate into an understanding of the industry.