Determining a social media strategy for your energy and environment site isn't difficult, but it can take time. The trick is to remember that social media is, well, social. Here, we'll discuss how you can set up your social media to bring the most value to your business and your readership. A social media strategy, in a nutshell, is a social media content marketing strategy that engages consumers, with the goal of increasing traffic to your website and sales or donation conversions. Know your audience Know your audience It is important to know who you are talking to! Whether you're on Facebook, LinkedIn, or Tik Tok, there's a particular demographic involved with each of these platforms. LinkedIn is the crowd of professional companies. Facebook can be anything from a single mom to career professionals, but Tik Tok is definitely the younger crowd. We're pointing this out because you wouldn't speak the same way to employee data all of these demographics and expect a good response. You need to identify with the demographic group you are trying to reach. Start by determining the demographics of what you are attracting right now. This will give you a good idea of ​​who your audience is. Here are some ways to get you started on your search and a great way to build engagement: Create a poll or quizzes . Ask your audience who they are and what their interests are. Ask questions you need answers to. Become a Google Analytics whiz for your site. Google knows everything. Period. Their analytics feature will tell you who is visiting your website, where they are from, whether they are using their phone or desktop, male or female, their income level and much more. Facebook previews . Your Facebook business page will offer a good range of information, such as the number of men and women in each age group, the geographic location your traffic is coming from, and the pages viewing your content.