Apr 06, 2022
In Discover Awesome Features
she economy", also known as the female economy. With the improvement of women's economic and social status, a unique economic phenomenon has been formed around women's financial management and consumption. The "she economy" has guided a series of new consumption trends, providing brands with unlimited opportunities and greater fax number database challenges at the same time. This article analyzes and discusses it and shares it with you. 2020 is the first year of discussions on women's issues. On social media, every update of "Sister Riding the Wind and Waves" will trigger a re-examination of the public's age, appearance, and market aesthetic preferences. Everyone found that Chinese women, whether before the 70s, post-90s, or post-00s, are becoming more and more confident, with independent aesthetics fax number database and self-assertion. In the consumer market that is closest to public life, as well as the entrepreneurial field that continues to bring new changes to the consumer market, the rise of female power is also remarkable. According to Tmall’s statistics, 80% of Tmall’s top new brands focus on women’s consumer demand, and behind many new unicorn brands, 40% of the entrepreneurs are female founders. In the past six months, a number of new female consumer brands have grown significantly and fiercely: The beauty contact brand "Moody", which has only been established for more than a year, opened a Tmall store in January 2020 and achieved a turnover of over 200 million fax number database yuan in 12 months. In February this year, Moody successively completed B rounds and B+ rounds of financing with a total value of about 380 million yuan. The fruit wine brand "MissBerry" was founded at the end of 2019, and opened its Tmall flagship store in January 2020. It won the first place in the Tmall fruit wine category on "Double 11" that year.