Advertising Continue reading below Key words Google Analytics also has a metric to help you measure paid and organic keywords and see which are performing better. Not surprisingly, in many cases these are long-tail keywords. Google Analytics - Organic Keywords Screenshot of a Google Analytics account These will help you plan ahead to write about the most relevant topics for your audience and keep score on how effective content marketing is, so you won't focus your efforts on the wrong ones. directions. Advertising Continue reading below Marketing measures These metrics should always factor into our marketing efforts – however, not only content drives them, which is why you found them at the bottom of this blog post.
They're as relevant as business growth in capitalism (ie: very!), but content may not be the only factor that takes a prospect from hair masking service a light reader to a prospect, to a conversion. Tracks Whatever people say, leads are important. And it doesn't matter if you're BBC or Neil Patel. You can be almost anyone. Ultimately, you're paying for the content you post (and if you haven't hired anyone, the resource you're paying with is your valuable time) and it would be a shame to waste your efforts. This is why a call to action or an entryexit pop-up is always welcome in terms of marketing. Conversions It's a bit trickier when you have a product or service because people tend to land on a blog post with no intention of buying.
However, a little nudge never hurts your conversion rates, so a CTA here would also be welcome – although it could be a hyperlink and not a direct pop-up. It's harder to convert through a pop-up because you're not cutting your way to the prospect's heart. Advertising Continue reading below Mentions Every time someone mentions you on the web, it means your brand has managed to grow a bit more. Ultimately, what people say about you is what defines your brand value. And every time the chatter stops, it means your brand power is over. Take the Kinder Bueno brand, for example. Over the past week, over 30 web mentions have been spotted with Brand Mentions. After identifying them, you can easily sort them by performance, to raise awareness among authors and improve networking goals.