SEO can help growing startups achieve their business goals. Below we begin to describe: what should be paid attention to when using SEO.
For early stage & growing startups, finding the resources and time to focus on the many different activities that can take their business to email list the next level is a common challenge across the company. With so many tasks it's easy to feel overwhelmed and unable to decide where to start.
SEO is a thing that is sometimes overlooked when it comes to prioritizing work, but it's often very useful:
Build your startup's authority
Attract a larger audience
Build traffic and brand awareness
Get your audience interested in your business
Here's an overview of the steps a startup or new business can take, starting with SEO to help them improve their online business and find new audiences.
Setting Your Goals
One of the most important steps in getting started with SEO is aligning it with your broader goals. Setting initial goals for your content to explore how to involve SEO in the process can be very effective.
These goals must be measurable and clear to help you decide on specific ways to achieve them. E.g:
Double the number of visitors in the next quarter
30% increase in blog traffic over next three months
Get 20 new prospects interested in you in the next month
Increase sales by 20% by the end of the year
The next step is to check if the content fits each goal and what it means for SEO.
For example, if your first goal is to double the number of visitors in the next quarter, it’s important to build awareness through different channels to increase traffic back to your website. This can be achieved by creating more targeted content or by optimizing it for search engines.